About Us

It’s a Mood. Not Just a Bag.

Sweedies was born from a lifelong obsession with Swedish "Lösgodis" culture. Being Swedish, we grew up with the Saturday ritual of pick and mix. It is a tradition rooted in quality, variety, and a mindful approach to treats. We wanted to bring that authentic experience to the United States. It is about the specific pull of a fresh foam, the crunch of a sour shell, and the freedom to build a custom bag that matches your mood.

The Swedish Difference

Swedish candy is world-renowned because of the high production standards in Scandinavia. What makes our candy truly unique is not just the flavor, but the ingredients.

  • No High Fructose Corn Syrup: Unlike many traditional American sweets, our Swedish candy is made without HFCS. We use real sugar for a cleaner, more natural taste.
  • Cleaner Ingredients: Our products are made with high-quality recipes that avoid many of the additives found in standard candy. Many of our options are also free from GMOs and trans fats.
  • Natural Colors: We prioritize candy that utilizes natural coloring agents, making it a better choice for conscious snackers.
  • Authentic Production: Every single piece is produced in Sweden. This ensures the recipe and quality remain true to the source.

Texture and Taste

The experience of Swedish candy is defined by its variety. Our selection offers a range of mouthfeels that you cannot find anywhere else. From soft marshmallow foams to dense, satisfying chews, the textures are designed to be an experience in themselves. We focus on bright, bold profiles that represent the best of Swedish confectionery culture.

The Sweedies Lab

We are a Swedish-led team based in Glen Allen, Virginia. We didn't want to just sell candy. We wanted to build a digital "Lab" where you can curate your own experience.

We import our goods directly from Sweden in small batches to ensure maximum freshness. When you order from trysweedies.com, you are getting the chewiest and most vibrant candy available. By maintaining a direct supply chain from Sweden to Virginia, we prioritize the integrity of the product so that every bag arrives in peak condition.

Our Goal

Our goal is to redefine how you snack. We believe you should not have to compromise on quality to satisfy a craving. We curated our signature variants to provide a premium, cleaner alternative to the status quo.

Join the movement. Build your bag. Find your mood.